Travelers and Magicians: Bhutan, Globalization, and the Buddhist Film

Abstract

This article critically examines Khyentse Norbu's 2003 film Travelers and Magicians as a cinematic exploration of spiritual and cultural transformation amid Bhutan's rapid globalization. Employing a dual methodological approach combining textual analysis with John Whalen-Bridge's (2014) three-factor framework of a Buddhist film, the article argues that the film critiques consumerism-driven cultural change in Bhutan, especially how the pursuit of commodified happiness leads to spiritual emptiness. By exposing the futility of chasing illusion, the article contends that the film creates a contemplative space for reflecting on identity, desire and transformation through a contemporary Buddhist lens.